Speaking at the annual meeting of Aegis Media


I have been invited to speak at the 2007 Annual Meeting of Aegis Media, the media, communications, and market research group. The title of my talk is going to be “A New Life for Marketing in Virtual Worlds – What are you really promoting in Second Life”, and as usual it will be possible to look at the wiki about it, its slides, and with a little bit of extra time the podcast, and the video.

Nobody really knows what is going to emerge from Second Life and other virtual worlds in terms of consumer relations, user interaction, marketing activities. And it is rather evident to me, that the episodes of griefing that more traditionally structured in-world events have received are a result of this: the immune system of the world itself is rebeling against staid approaches!

(photo by basteve)