Seminar about strategic marketing and today’s technologies


I have been invited to hold a lesson at the California School of International Management‘s course on Strategic Marketing. The lesson will be delivered online, via Skype, and Second Life on the island of Lipari, on Wednesday, February 6, starting 2PM PST (11PM CET). If you would like to attend just let me know in the comments, or write me an email a tweet, or anything else that you fancy, and I will be very happy to have you with us.

During the seminar I will concentrate on analyzing the role of brands and strategic messaging in the future, drawing a parallel with what these concepts might have meant in prehistoric times, and concluding that today we have to speak with the same immediacy, and spontaneity that has formed the basis of communication then.

Thanks, Marc, for the invitation and the organization of the event!