Strategic Marketing Evolves – lecture at the California School of International Management


Here is the slidecast of my lecture from yesterday at the California School of International Management

David Orban
“Strategic Marketing Evolves – The changing role of brands in the network age
Disintermediation is immediacy. After a hiatus of ten thousand years, during which more and more sophisticated tools were needed to overcome the lack of contact between the producers and consumers, today, with the new opportunities that the network gives us, we can go back to rely on reputation as the surest guide on which to base our transactions.

You can also download the slides, and the audio of the lecture separately if you prefer.

[Update: I also uploaded the audio of the QA session following the lecture]