While still concentrated largely in the US, this model has spread in the last twenty years in Europe, Asia and nearly everywhere else on the globe. It is rapidly replacing traditional routes to lifelong employment, which are getting increasingly scarce even in those countries where they have long been part of the social contract. Not everybody starting a new company or corner store should define themselves as a “startupper” for sure. Not every idea can scale to the level where it can attract venture capital investment. But those that can are found everywhere now. It is important to scout them alertly, vet them diligently, understand their value and help them grow – in search of the grand solutions that can scale globally.
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